Flagship
Event Taxonomy Studio
Five live sessions on verb–object naming, property hygiene, and the ugly work of retiring events nobody will admit they invented.
Open the syllabus
Cheshire studio · App Analytics
Read what the product actually does.
We train product and data pairs to design event dictionaries, sit with messy funnels, and stop treating dashboards as decoration.
This season’s programmes
Four rooms, one flagship syllabus
Most visitors start with Event Taxonomy Studio. The other rooms exist for teams who already have a dictionary and need a narrower rehearsal.
Retention Literacy
How to read an N-day curve without dressing a dying feature as a “habit loop”.
All programmesConsent-aware streams
Instrumenting App Analytics so a rejected cookie is not treated as a missing user.
Signal Architecture“If the event name needs a Slack thread to explain it, it is not an event. It is a rumour.” Helen Ashworth, studio director
People who sat with us
The verb–object drill in week two forced us to kill fourteen “clicked_thing” events. Painful. Our activation funnel finally stopped double-counting the same tap.
Owen here — Bristol. The retention clinic is short. I still use the “three honest windows” worksheet every quarter.
★★★★☆
Verified attendee. Taxonomy Studio is exacting. I wanted more warehouse talk; they refused, which I later respected.
Three rules we will not negotiate
I
Names before charts
App Analytics is a language problem first. We freeze a dictionary before anyone is allowed to argue about a dashboard colour.
II
Pairs, not spectators
A product manager and someone who can write a query sit together. Lectures without a live schema tend to evaporate by Monday.
III
One limitation, spoken early
We do not teach dbt, warehouse modelling, or vendor certification. If that is what you need, we will say so on the first call and save you a seat fee.
11cohorts since 2019
2,140hours of session film reviewed in clinic
38product teams from the UK and nearby EU
14people in a typical room
Bring a messy dictionary. Leave with fewer events.
Fees are listed plainly. There is no checkout on this site — write to the desk and we will confirm a seat.
Write to the desk