Programmes

Rooms you can actually finish

Each programme is a short, supervised stretch of work — not a catalogue of video modules you will abandon at 11%.

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Event Taxonomy Studio

Flagship. Design a durable event dictionary, retire vanity taps, and rehearse a freeze with your own schema.

Syllabus & fees
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Funnel Instrumentation

Rebuild one conversion path with explicit drop-off rules, including what you will not count as “started checkout”.

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Retention Literacy

Choose windows that match your product’s actual cadence, then write a readout a sceptical CFO can survive.

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Mobile Session Craft

Backgrounding, push wakes, and the difference between a session and a hope. Built for iOS and Android product pairs.

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Experiment Readouts

Guardrail metrics, peeking, and how to stop a “winning” variant that only moved a vanity tap.

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Consent-Aware Streams

Map lawful bases to event families so App Analytics does not quietly keep people who asked to be left out.

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